More than half the dentists and dental team members I've met and worked with were routinely saying these two words together (before I began coaching them). Fact is it's likely exactly what they heard from their dental school instructors and/or various other mentors along the way.

At your next staff meeting sit down with your team and ask them which they feel contributes more to your practice success: zero bubble impressions and microscopically accurate crown margins or solid communications skills? It's a rhetorical question. Without the ability to communicate effectively with your patients, you'll never get the chance to even take an impression or fit a crown. Use an appropriate substitute for just ONE of the two words you should never say together and you'll likely save yourself tens of thousands of dollars over the years, and you'll also prevent a whole bunch of bad karma with otherwise great patients...

But Do I Have Any Cavities?

Every dentist and dental hygienist who has ever examined a patient has run into this frustrating failure to communicate. During your examination you found three teeth with 25 year old failed amalgams. You've described to your patient in exhaustive detail about the wide open margins, leakage of saliva and bacteria, and new decay now undermining the old mercury silver filling.

Your patient bobbed her head up and down indicating (or so you thought) her understanding of the situation. At the end of your speech the patient then asks, "But do I have any cavities?!?"

Imagine if there were a "Magic Phrase of Marketing..." a short easy sentence your team could learn in less than 30 seconds and deploy today... a sentence which would increase your new patient flow by as much as 15% per year. This Magic Phrase exists and will cost you absolutely nothing...