Know WHY New Patients Fail. Fix it and Enjoy FAR Higher New Patient Flow

We've already covered a number of reasons new patients routinely fail and how to effectively counteract them. Now it's time to tackle the number one reason so many new patients simply blow you off without so much as a call... New Patients, by Definition, Have NO PRE-EXISTING RELATIONSHIP

Sure it's a generalization to say that the most likely no-show or last minute cancel is going to be your new patient. But it's true. Yes, you'll likely have some number of existing patients who fail to show up as well. But the highest number remains the new patients in almost every practice.

As I mentioned in Part V (prior blog), you're pages on a web site, voices on the phone... but not "real people" to whom she feels she owes some level of respect. What if there were a simple low-energy zero-cost way to make yourself very real and human in your new patients' hearts and minds?

I distinctly remember last week telling my wife, Elizabeth the Engineer, "We're almost in March... looks like we're going to get away without any significant snow this winter!" If you're in the Northeast and you were hit by the blizzard the wee morning hours yesterday, I guess you could blame it on me! Perhaps if I hadn't said anything there might not have been a storm?

Can't tell you how many people live in New England and complain about the cold and the snow. Hmmm. I look at it (very) differently. I've lectured in 48 states and four countries around the world and have seen some beautiful parts of the world. But there is little that compares to the beauty of this next photo I shot this morning with my phone from my living room...

Take 3 minutes and read this warning regarding "Appropriate Diagnosis and Treatment" of periodontal disease..."91% of Americans have Periodontal Disease" J Am Dent Assoc, Vol 138, No Suppl_1, 26S-33. So Why Don't All Dental Practices Diagnose and Treat FAR More Cases of Periodontal Disease?

Based upon the malpractice statistics it would appear you are far more likely to get into HOT WATER by not diagnosing than by diagnosing and treating periodontal disease. So why aren't all docs doing more phase I perio? From speaking with my GG12 Dental Practice Transformation Program Coaching members over the years one of the main reasons I hear is a lack of confidence in having the appropriate verbal skills on the part of the entire dental team

EXACTLY What Do You Say to CONVINCE Perio Patients of the Immediate and Urgent Need for Care?

Purchasing mailing lists can be very expensive. Depending upon how many local residents you'd like to target with your mailing, you can spend well over a thousand dollars just to get access to the list. Beyond the COST of the Lists, there's the Question of Quality

Although have sources in whom I have the highest faith and trust, inevitably the majority of lists we purchase have a significant amount of DEADWOOD in them. Bad addresses, changed address, unknown addressee etc.. We always take all the returned mail and update our database, but even then, there's always many that come back with no further/forwarding information. But now (courtesy of the USPS) there's an EFFECTIVE SOLUTION...