Take 3 minutes and read this warning regarding "Appropriate Diagnosis and Treatment" of periodontal disease..."91% of Americans have Periodontal Disease" J Am Dent Assoc, Vol 138, No Suppl_1, 26S-33. So Why Don't All Dental Practices Diagnose and Treat FAR More Cases of Periodontal Disease?

Based upon the malpractice statistics it would appear you are far more likely to get into HOT WATER by not diagnosing than by diagnosing and treating periodontal disease. So why aren't all docs doing more phase I perio? From speaking with my GG12 Dental Practice Transformation Program Coaching members over the years one of the main reasons I hear is a lack of confidence in having the appropriate verbal skills on the part of the entire dental team

EXACTLY What Do You Say to CONVINCE Perio Patients of the Immediate and Urgent Need for Care?

It's Valentine's Day. But this has nothing to do with guys or gals overreacting to something innocently spoken but misconstrued. This is about non-diagnosis and the subsequent gross undertreatment of an EASILY SOLVABLE problem suffered daily by a significant number of our patients.

Up front I'll say this is not a potential six-figure per year "Gem." But it WILL make a LOT of your patients happy and could easily ADD $30,000.00 perhaps even $40,000.00 per hygienist per year. In five years that's a whole bunch of happier patients and an additional $150,000.00 to $200,000.00 (After five years that's enough to get a small house or a really amazing car!)

What do a bakery and your hygiene schedule have in common that could easily turn a weak falling apart middle of the day hygiene schedule into a highly profitable cash generating machine?

Is your practice suffering from either one of these profit-sucking problems? Your hygiene schedule is solid at the beginning of the day. Things looked great at 8:00am. But it's all downhill from there! Two or three call just minutes before their appointments (that may make them feel better but it for sure doesn't help you one iota!) Others don't even have the decency to call. They simply NO-SHOW. Worse than the first option above, you're no longer able to keep the middle of the day full even at the opening bell. Right from the start, you know in advance you're about to lose your shirt in hygiene more days than you'd care to count.