With enough new patient flow you can enjoy a pretty comfortable living, even if your management style isn't well, running on all cylinders at once. Not ideal. But it's a fact that a robust new patient flow can make up for moderate deficiencies elsewhere (to be clear, I'm not recommending poor practice management, just pointing out the powerful impact of new patient flow on your revenue).
I'm often asked by my Gems Family members, if I could only choose one thing for marketing, what should I do? To which I respond with two answers. First answer is that the number "one" in marketing is a very dangerous (foolish) number. Even if your one marketing strategy is going gangbusters, if (when) it eventually craps out, the financial risk to your practice is unnecessarily severe. Fact is you should be deploying at least 6 or 8 marketing strategies simultaneously and consistently throughout the year.
Second answer... is that there was one thing... if you could only choose one thing. But with the recent shift (they've changed the rules entirely) is it still the place you should invest your marketing dollars?
Purchasing mailing lists can be very expensive. Depending upon how many local residents you'd like to target with your mailing, you can spend well over a thousand dollars just to get access to the list. Beyond the COST of the Lists, there's the Question of Quality 
Some of the most effective marketing is what I like to call "Guerilla Marketing." Powerful strategies and tactics that just about no other dentist is doing. The fact that you are MARKETING IN A VACUUM makes these "Gems" that much more effective! And it doesn't matter where you are located!
Imagine if there were a "Magic Phrase of Marketing..." a short easy sentence your team could learn in less than 30 seconds and deploy today... a sentence which would increase your new patient flow by as much as 15% per year. This Magic Phrase exists and will cost you absolutely nothing...
